
Channel Development
Driving revenue through strategic partnerships is critical to a company’s growth. Companies often run into problems when trying to establish new distribution channels by assigning that task to employees who A) lack the vision, creativity or ability to identify new channels, B) don’t invest the time to research and understand the end user marketplace, and/or C) don’t make a long term marketing commitment to that channel to maximize potential revenues.
Preston Todd Advisors offers our clients a unique 3rd party perspective on potential new partnership creation formulated from a thorough understanding of our clients’ products and/or services, and their application in the marketplace. Once we have identified a potential new channel, we work with our clients and create end-to-end business development strategies that nurture and grow those new channels in ways that drive revenue growth and increases market share.
Lead Generation
Preston Todd Advisor’s unique lead generation protocol is unparalleled in the outsourced business development community. An exceptional research team is the foundation for much of what we do. At the end of the day, just identifying a potential target group for a client is not sufficient, it’s what you do with the information that counts. Researching the marketplace and developing target lists is second nature to us. We add value for our clients by working target lists and cultivating warm leads to a degree which ensures a much higher probability of closing. By the time a lead gets handed over to your sales team, or ours, the prospect is prepped and receptive to hearing the value proposition.